10 years is a long time…
Some say, a decade on the Internet is like a century in life because changes in this arena are rapid and significant. Internet lead generation for real estate agents has changed very little in the last decade.
The most significant change is that too many agents are doing the same thing, pushing up the cost of leads on Google. Paying Big Money for Same Old.
Real estate agents, who are rarely shy, have been asking for two things to improve their productivity.
If your answer is yes to these next two questions, you will know that there’s nothing new going on with your approach.
Does your site only have active listings and no sold listings?
Do you know where traffic to your website is coming from and if so, is it a really high percentage from Google advertising?
In the following 2 sections we will explain in great detail
- How important the sold listings are for keeping sellers on your website, when you do it right
- Why Google advertising in real estate routinely produces average leads & how we do it better